Complete Guide to Social Media Marketing and How It Can Help Boost Your Business


Social Media Marketing: How to do it, Types, Tools & Tips

From your grandparents talking to friends over Facebook Messenger to you sending snaps while eating out on Snapchat, social media has taken over the lives of almost everyone today. Since the audience is shifting to these channels, brands are also finding digital marketing-trained experts who can help them reach out to the online community. But how can you possibly drive website traffic and keep your target audience engaged with your content? Here’s a guide on social media marketing and how it can help boost your business!

What is Social Media Marketing?

Social media marketing is a form of marketing that relies on social networks to market products and services. Unlike Search engine optimization which drives direct traffic to a website, Social media marketing helps in connecting an engaged audience with the website over time. 

Social media marketing is a form of digital advertising, which uses social networks such as Facebook, Twitter, and Instagram to reach their audiences. Social media platforms allow marketers to create content such as text posts, images, videos, or links and then share them with the audience.

The benefits of social media are that it is a cost-effective way of reaching a large number of people in your target audience at once. It also allows you to engage with your customers and get feedback from them in real-time.

Some of the risks of social media are poor branding, the lack of influence it could have in the real world, and that technology can be used against people. .Poor branding is the negative impact that having an incorrect name, a poor logo, and bad marketing can have. The lack of influence in the real world can cause people to not trust what they see on social media and this is dangerous because, without influence or trust, people will walk away from your brand. 

So your social media campaigns must include honest, sensitive, and optimistic content. 

How to choose the Right Platforms for Social Media Marketing?

Social media marketing is a great way to promote your business, but it can also be an overwhelming task. There are so many different platforms to choose from and no one size fits all.

There are many factors that you should consider when choosing the right platform for your business. In this article, we will discuss some of those factors and provide a list of the top social media networks that you should consider for your business.

What are your goals for using social media?

There are a few different types of goals that you may have when using social media. You might want to use it as an advertising platform, or as a way to build and maintain relationships with your customers. If you are unsure what your goals are, the best thing to do is talk with someone familiar with social media marketing.

What is your target audience?

The size of your target audience can influence which social media platform you should choose. For example, if you are selling a product in the fashion industry, Instagram may be a good option for you. If you sell children's toys online, then Pinterest might be a better fit for your company. If you sell produce, then Instagram might not be the best option for you. Instagram is a photo-sharing social media platform that allows users to upload and share photos with their friends and family, but it's also possible to earn money from ads that appear on the site.

 The rise in popularity of Instagram has put the site into competition with Snapchat, which has had its rise and fall in popularity. Instagram users can buy likes on Instagram with real money. They can also follow, unfollow, and like other accounts. However, once the account levels out the more feature the user will have to pay for.

How to Optimize Your Content for a Stronger Impact on Social Media?

The content that you post on social media is the first thing that potential customers see. The content can be a video, a picture, an article, or a blog post. It is important to make sure that the content you publish on social media is optimized for social media so that it has the strongest impact possible.

Social media marketing is an art and requires some time and effort to master. Here are some tips for successful social media optimization: 

  • Develop a plan: Craft your social media strategy and focus on the specific objective of the campaign or event. Is it to amplify content? Promote awareness about a cause? Reward customers with discounts or free products? Craft your social media strategy and focus on the specific objective of the campaign or event. Is it to amplify content? Promote awareness about a cause? Reward customers with discounts or free products?

  • Craft viral content: Create content that you know will go viral. Make sure to include helpful visuals and user-generated photos when appropriate. For example, if you are recruiting new members for a club, ask people to share their favorite playlists and music artists.

  • Collaborations- Partner with influencers who have a large following and are relevant to your target audience. Find out who they are and what they're passionate about so that you can create content that meets their needs. Give them a shoutout at the end of your post, or mention them in a response!


The biggest tip for social media marketing is to first get started. Social media channels are so dynamic that the strategy that worked best for you might not work in the favor of others. Hence, the best way is to get started, experiment, report, and optimize accordingly. Hope that this social media marketing guide will help you in bringing your A-Game to all the popular social media channels. 

Author’s Bio

Karan Shah

Founder and CEO at IIDE

Apart from being an Edu-Preneur, Tedx Speaker and a Black Coffee connoisseur, Karan Shah is also the founder of IIDE- The Digital School. 

A Harvard alumnus, Karan’s expertise lies in digital marketing and Ecommerce. A storyteller at heart, he has penned plenty of articles in leading news portals such as Entrepreneur, BusinessWorld, Education Times, and Youth Magazine to name a few.